SUCCESS SAGA
TMM|November 2021
LITE BITE FOODS

Lite Bite Foods Pvt Ltd announces the aggressive expansion plans for its fine-dine restaurant brand, Punjab Grill. The multi-award-winning F&B conglomerate that runs brands like Zambar, YouMee, Tres, Hahn’s Kitchen, and The Artful Baker; is geared up to expand the footprint of brand Punjab Grill to a total of 100 outlets in India in the next 4 years with an investment of about ₹200 crores.

Punjab Grill currently has about 22 company-owned outlets across six cities. The parent company is considering expanding the Punjab Grill brand through new outlets in tier one and tier two markets such as Kolkata, Hyderabad, Ahmedabad, and Chandigarh. Mall presence is another key area adding to the brand’s growth and LBF is closely working with mall operators in cities such as Lucknow, Indore, Pune, and Bengaluru.

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