How did you realize Public Relation to be your calling?
It was never in my plan to enter the world of PR. Instead, I always wanted to explore advertising and while tracing advertising I ended up doing a specialization in PR as an alternate career option. I landed up myself in a reputed PR firm and from there I started enjoying the field. Socializing with people and clients from different backgrounds, conceptualizing strategies started bringing excitement as I began to develop and explore a different side of myself. I came close to my strengths and weaknesses. I realized my appetite for planning and selling and thus made my career in the PR industry.
As a woman, talk about the challenges, you face in the industry?
Each industry comes with its own challenges and so does PR too. Being an industry where the influence of women is important, PR consists of more women than men as per today’s statistics. However, tight deadlines, quick turnaround times, and demanding clients make the profession a little uneasy but all carried gracefully with integrity, value system, and will-power makes it a sweet experience. Not all clients are tough but not all of them are kind too. I have had my share of experiences too where I felt like giving up but I came up as a stronger person than before. My husband’s support, family love , and the kind of trust and support I received from my clients have made me what I am today.
This story is from the March 2021 edition of TMM.
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This story is from the March 2021 edition of TMM.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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