Balancing Act Shraddha Kapoor
TMM|April 2021
What’s the secret behind Shraddha Kapoor’s peaches and cream skin? Or the reason she is one of the fittest actresses in Bollywood today? It is not just about the right makeup or beauty products that make Shraddha glow with good health. It is also about making the right choices when it comes to health, fitness, and food. For someone who has always believed in clean eating and wellness, it seems natural that she has now put her trust in a brand that she believes, stands for those very values. The Baaghi actress has become an investor-partner at Shunya, the flagship brand of Naturedge Beverages Pvt. Ltd., by serial entrepreneur Siddhesh Sharma of the Baidyanath legacy. Shraddha, who believes in doing good, living good, and feeling good, believes these values are endorsed by the brand as well. The keyword for her is balance. Just as she has been forging her acting career ahead with memorable roles, she also plans to make a name for herself on the entrepreneurial side. Here’s what our gorgeous cover girl has to say about her latest venture…
Deepali Singh

It’s the first time you have invested in a brand. Were you looking to invest or was it something that came along and appealed to your entrepreneurial side?

I have been looking for a fruitful investment opportunity for a while. When I met Siddhesh and learnt everything about Shunya and its benefits, I instantly knew there is no better way to start my entrepreneurial journey than with Shunya.

Can you tell us a bit more about how Shunya is a brand that resonates with you and how you feel about wellness and health?

I have always been someone who is very health-conscious and at the same time – I don’t deprive my body of all the fun things that it craves for. When I came across Shunya, I realized this is the perfect solution to my guilt-free fizz consumption. While we all know and have heard about the negatives of other fizz drinks – we have not really had an alternate healthy option. Shunya is the perfect solution to guilt-free drinking.

Being an actor is a full-time job. How will you take time out for your entrepreneurial responsibilities? How hands-on are you with Shunya?

Well, Siddhesh and I are a good team and in these virtual times, it is very easy to keep in touch and be updated with everything that is going on.

Which of the two are you fonder of – Shunya Go or Shunya Fizz? Any favourite flavours?

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