15 YEARS OF THE BODY SHOP IN INDIA!
TMM|January 2022
The Body Shop recently completed 15 years in India and today, the cruelty-free brand has more than 200 stores across 70 cities which include standalones, Shopin-Shop available in malls, shopping centres, high streets, department stores, and airports.

On their 15-year anniversary, TMM chatted with Vishal Chaturvedi, Vice President, The Body Shop India to get some insights into the future of the brand.

The Body Shop Moringa Conditioner

Can you tell us how the lockdown affected the brand?

The pandemic has been a period of learning for the brand. It gave us the time and chance to carefully evaluate consumer behaviour and outlook in order to plan strategically for the future. During the lockdown, the business suffered and while we expected to see a V-shaped recovery – that was not the case. The robust consumer sentiment during the festive period resulted in a 70-80% rebound of the company’s profit and we closed the year on a profitable note. In the past two years of the new normal, we have learned to rewrite rules, be quick to change, and adapt to the consumer’s needs as fast as possible. The increased awareness around beauty and self-care presented the brand with a great niche and campaigns like “Self-Care Sunday” or “Spa at Home” were very well received by the audience.

The Body Shop Body Butter Avocado

We also took this opportunity to revamp our digital presence by building a consumer-friendly digital store that is complete with cutting-edge technology and a user-first interface. Our social media presence is now also enabled with tools to assist consumers in making informed decisions in the absence of a hands-on product experience.

We also added 5,000+ pin codes, bringing products to a total of 30,000 + areas across India. Our digital and social channels have been at the forefront of consumer engagement with any time support, social commerce, WhatsApp shopping, assisted sales and so much more.

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