TUMI LAUNCHES FIRST VIRTUAL STORE AND DEBUTS COLLECTION
Shoes and Accessories|February 21
TUMI, the leading international travel , lifestyle and performance luxury brand has launched the breakthrough TUMI Virtual Store to debut its spring 2021 collection and delivers an immersive and enhanced Omnichannel experience to customers all around the Asia-Pacific and Middle East region.

Ushering in a creative new age of digital retail that connects fans with the brand like never before, the TUMI virtual store is a dynamic storytelling medium that inspires customers to embark on a journey through thoughtfully designed interactive touch points and activations. From exploring the Virtual Store’s sophisticated visual presentation of a cutting-edge space to engaging with shareable social photo moments and entertaining minigames; guests can also discover TUMI products via mesmerizing 360° 3D and AR implementations and shop the Spring 2021 collection’s latest styles.

Further enhancing the overall TUMI O2O (“Online to Offline” but also “Offline to Online”) shopping experience, the Virtual Store is connected to other TUMI shopping channels via its Chat & Shop function allowing for seamless customer movement to the point of purchase. Customers exploring the Virtual Store can easily connect with sales associates to ask for advice and questions, and to place orders, or they can do so via the connected local e-commerce websites. Furthermore, those visiting the TUMI physical stores in the region can explore the TUMI digital landscape via in-store kiosks, for an enhanced offline experience.

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