What motivated the brand to enter the Indian market at such a time?
We were thrilled about the maiden store launch and have huge expansion plans in India. We feel that the pandemic had put a huge dent in the shopping spirits of women across the country initially but it is gradually fading away. Women in India are extremely conscious about the way they look and hence are prepping for their back-to-work look while they are still working from home. The fashion market hence is booming and women with a fetish for a good and comfortable pair of shoes is not restricting her from getting one even right now. Not just this, with the festive and wedding season approaching, Pazzion will be a perfect fit for ladies looking for fancy footwear choices with great comfort.
What sets the brand apart from those in the same segment?
Pazzion emphasizes a lot on quality, comfort mixed with great craftsmanship, with a wide range of shoes and accessories comprising of heels, sandals, wedges, espadrilles, boots, loafers, mules, bags, wallets, and more. The brand caters to the needs of today’s woman, the confident, elegant lady who sets trends with good taste.
Pazzion also carries a unique range of mother/daughter matching range of footwear. Quality is the foundation of Pazzion’s business and all products are crafted from genuine calf leather and lambskin.
Who are your target consumers?
Give us a profile of an ideal Pazzion. Pazzion’s target customer demographic ranges from 25 to 45. The brand aims to provide shoes for the cosmopolitan woman – someone who wants trendy shoes and is also concerned with comfort and pricing. We also cater to the mothers and kids category that offers a matching pair of shoes for mom & kids.
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