Bringing the universe of pride to life, the Blenders Pride Fashion Tour goes beyond conventional runway shows in its milestone 15th edition to unveil a breathtakingly new face of fashion. The tour travelled to Hyderabad with designer Manish Malhotra curating a breathtaking experience that showcased a distinctive ‘identity’ through magnificent designs. Adding to the grandeur of the evening was showstopper Kareena Kapoor Khan, who looked spectacular in a masterpiece by Manish.
Charting a unique course, the iconic 15th year of Blenders Pride Fashion Tour comes with a path-breaking format with designer Ashish Soni as curator-in-chief, and an exclusive collaboration with the Fashion Design Council of India (FDCI), the industry thought leader. By focussing laser-sharp on fashion, the tour will present festivals of fashion and create a universe of pride through its three themes – Craft, Blend, and Identity. The fashion extravaganza will culminate in a larger-than-life finale, ‘The Pride of India’, in collaboration with FDCI, in Mumbai with 15 eminent designers.
While ‘Pride’ as a meaningful expression of success and individuality continues to take center-stage in this edition, it is actually India with its indigenous ‘craft’, ‘blend’ of diverse influences, and a distinctive ‘identity’ that will become the canvas of expression this year.
Stepping into the fashion spotlight as always, the tour also launched a new element – The Showcase – to provide a breakthrough opportunity for aspiring fashion designers and models to be mentored and display their talent at this year’s Blenders Pride Fashion Tour.
Continue reading your story on the app
Continue reading your story in the magazine
Salvatore Ferragamo Gets Into Gaming to Promote Spring '21 Line
Salvatore Ferragamo is giving a boost to its digital innovation process by entering the world of gaming. The Florentine luxury company is debuting an online game, available at its official website, which invites consumers to discover the brand’s spring 2021 collection, as well as some of the fashion house’s most iconic items and elements.
Saucony Launches Eco-Friendly Shoe, Jazz Court RFG
Saucony has launched its most eco-friendly shoe ever. Named the Jazz Court RFG, the sneaker was crafted using only seven natural materials: cotton, jute, wool, rubber, wood, gardenia and beet. It was also brought to life using zero plastic.
ASICS EXPANDS ITS RETAIL CONCEPT WITH NEW STORE IN BENGALURU
ASICS, the sport performance brand, further strengthens its retail footprint in India with the launch of its new store in Orion Mall, Bengaluru.
KIRANA IN LUXURY MARKET
Founded by Haresh Mirpuri, Aranyani has adopted the original Indian concept of the kirana (‘Atelier’ in the European parlance) in the luxury market. Here, the focus is not just profiteering, but creating a positive impact at every touch point. In the initial days, the brand utilized its atelier to create beautiful hand-painted bags which were released as “Finding Your Roots”. While the collection was well received by the media, art lovers and end users alike, the designs were too unique for the product to be used as an ‘everyday bag’.
CERIZ'S UNVEILS SS 21 ALONGSIDE SARA ALI KHAN
Ceriz’s Spring-Summer collection of shoes and handbags explores modern designs that strike the right balance between elegance and comfort and lets you be #effortlesslyglamorous .
Adidas Introduces Re-Imagined Adizero Adios Shoes
Athletic powerhouse adidas has re-imagined its Adizero Adios sneakers. To bring the shoe to life, adidas revealed that it joined forces with several world-renowned athletes, including Joyciline Jepkosgei and Rhonex Kipruto, creating a product that challenged “everything we knew about bending stiffness, energy return, mass reduction and design geometry to optimize running economy for faster, longer runs.”
Footwear Industry Needs A Robust Auxiliary Ecosystem
The footwear industry needs to develop a robust auxiliary ecosystem to achieve economies of scale. The sector is chaotic and there is a need for its overall development and ensuring its seamless working. While the sector is trying to do so, it is also making concerted efforts to resolve the issues of pricing and availability of raw material.
THE WITCH COLLECTION BY HIDESIGN
The Collection is inspired by the modern ‘witch’ of today who is independent, powerful, fearless and unafraid of what the society perceives of her. Her ‘magic’ lies within her and through this range Hidesign hopes to change the narrative of who a witch is today. The range also celebrates the special connect witches have always been perceived to have with nature.
Diet Prada Pushes Back Against Dolce & Gabbana Defamation Suit
A while after Dolce & Gabbana’s show in Shanghai was called off amid backlash in China over the Italian brand’s ad campaign videos posted on Weibo, Diet Prada’s founders say they are fighting back against a defamation suit that the Italian brand had filed against them in the wake of the furor.
Christian Louboutin Sells $642 Million Stake to Ferrari Owner Exor
Exor, an Agnelli family holding, is to invest 541 million euros (or $642 million at current exchange) in Christian Louboutin to become a 24% shareholder in the Paris-based maker of red-soled shoes.