About the book
If you were to imagine a lala, would you see an unruly looking man looking over his accounts or a well-groomed man in a three-piece suit? If you saw the former, it is likely because in a country where the majority of small and medium businesses are famil- owned, lala is seen a derogatory term for an unprofessional leader or owner of a business. In My Journey Through Lala Land, a memoir of a humble salesman and a marketing genius, B D Nathani dispels the myths associated with traditional family-owned businesses. Whether he worked for a Gujju lala or a Baniya lala, the author describes how most traditional family business owners in his experience built successful businesses strategically. Besides, they also enabled him to launch one of the most well-known international footwear and lifestyle brands in India, including Lotto, New Balance and Hi-Tech. The book also tells the true tale of how the author built and grew Woodland from a small footwear company-based in Delhi’s Karol Bagh to an international brand with the help of a visionary family business owner. However, in the beginning, the going was not hunky-dory. The author who always dreamt of traveling the world began by selling a cough syrup. The book, thus, is an excellent read not only for middle rung managers but also for management students who wish to know what makes a brand successful.
About the author
After working for almost eight years, selling FMCG products, he got associated with Lotto, spent a considerable time with Aero Group – Woodland, launched many successful brands in the footwear industry, including Hi-Tech, Crocs, Disney footwear, Chota Bheem and New Balance.
This story is from the February 21 edition of Shoes and Accessories.
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This story is from the February 21 edition of Shoes and Accessories.
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