ADIDAS LAUNCHES FIRST FLAGSHIP STORE IN INDIA
Shoes and Accessories|August - September, 2021
Spread in 5900 sq ft of retail area across 4 floors, the store’s concept is brought to life inspired from the brand’s ‘OWN THE GAME’ strategy that focuses on 3 important aspects which are Experience, Sustainability, and Credibility.

Leading sportswear giant – adidas unveiled it’s first flagship store in India. Located in the heart of the capital – Connaught Place, ‘The Home of Possibilities’ store is a blend of multiple digital touchpoints, sustainability zone and embodies the future of retail experience for consumers.

Spread in 5900 sq ft of retail area across 4 floors, the store’s concept is brought to life inspired from the brand’s ‘OWN THE GAME’ strategy that focuses on 3 important aspects which are Experience, Sustainability, and Credibility.

The adidas Flagship store in CP offers consumers an innovative technological experience. The store features 32 digital touchpoints which are powered by green energy, the store encapsulates the use of advanced technology which includes immersive screens, digital plinths and ceiling screens to give customers a superior digital shopping experience. .

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