FROM RAGS TO SHAYYA!
RITZ|March 2020
Pure Living is back with yet another incredible initiative. On women’s day this year, the firm that focusses on eco-friendly products and eco awareness, launched a special product titled ‘Shayya’, a handcrafted mattress that is being distributed free of cost to the poor and homeless. What makes it special is the fact that it is upcycled from cloth waste. Yes, the cloth scrap generated at fashion design or tailoring units that is usually burnt every single day is what is being used to make the Shayya. The result? Less pollution and a warm coz y surface for the poor and homeless! Read on to know more about this wonderful initiative by Lakshmi Menon.
RIYA SONNY DATSON

“A night stroll anywhere in our country will reveal folks sleeping on the deserted verandahs or streets. The scenario does not change whether it is the city, a pilgrim site or a village street. The earth transforms into a bed and the cold darkness becomes the quilt, which very often leaves the poor and homeless shivering through the night. This group unfortunately includes children and elders as well. On the other hand, a stroll through the fashion lanes or tailoring sites will reveal piles of cloth scrap that is being trashed and burnt every single day,” says Lakshmi, founder of Pure Living.

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