“A night stroll anywhere in our country will reveal folks sleeping on the deserted verandahs or streets. The scenario does not change whether it is the city, a pilgrim site or a village street. The earth transforms into a bed and the cold darkness becomes the quilt, which very often leaves the poor and homeless shivering through the night. This group unfortunately includes children and elders as well. On the other hand, a stroll through the fashion lanes or tailoring sites will reveal piles of cloth scrap that is being trashed and burnt every single day,” says Lakshmi, founder of Pure Living.
This story is from the March 2020 edition of RITZ.
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This story is from the March 2020 edition of RITZ.
Subscribe to Magzter GOLD to access thousands of curated premium stories, and 8,000+ magazines and newspapers.
Already a subscriber? Sign in
WOMAN OF METTLE
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FROM RAGS TO SHAYYA!
Pure Living is back with yet another incredible initiative. On women’s day this year, the firm that focusses on eco-friendly products and eco awareness, launched a special product titled ‘Shayya’, a handcrafted mattress that is being distributed free of cost to the poor and homeless. What makes it special is the fact that it is upcycled from cloth waste. Yes, the cloth scrap generated at fashion design or tailoring units that is usually burnt every single day is what is being used to make the Shayya. The result? Less pollution and a warm coz y surface for the poor and homeless! Read on to know more about this wonderful initiative by Lakshmi Menon.
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हीट इंडेक्स - दक्षिण में भयंकर बारिश के बाद भीषण गर्मी के हालात
MAKING EVERY OPPORTUNITY COUNT!
A TRUE CHAMPION OF WOMAN EMPOWERMENT WHO WORKS TIRELESSLY FOR THE UPLIFTMENT AND FINANCIAL INDEPENDENCE OF WOMEN ACROSS ALL AGE GROUPS AND SOCIAL STRATA. FROM THE FAMOUS AMMOOMMATHIRI? THAT CREATED INCOME FOR ELDERLY WOMEN IN OLD AGE HOMES TO PLANTABLE PAPER PENS CALLED PEN WITH LOVE’, CHEKUTTY’ DOLLS AND KARUNA’ DOLLS THAT HELPED REVIVE THE HANDLOOM INDUSTRY SHATTERED DUE TO THE KERALA FLOODS, SHAYYA’ THE HANDWOVEN MATTRESSES FOR THE NEEDY AND HOMELESS CREATED FROM SCRAP MATERIAL OF PPE KITS) AND TOIL-LESS’ A CHAIN OF CLEAN AND SAFE WAYSIDE TOILETS FOR WOMEN ON THE GO SOCIAL PROJECTS BY PURE LIVING’ ARE NOT JUST BRILLIANT BUT ITS AMAZINGLY FUNCTIONAL. AS HER LATEST PROJECT CHOOLALA WEARABLES’ BY THE BLIND PICKS UP PACE, LAKSHMI MENON, SOCIAL ENTREPRENEUR AND FOUNDER OF PURE LIVING HAS A FREEWHEELING CHAT WITH RIYA SONNY DATSON AS SHE REVEALS WHY THIS PROJECT IS SO SPECIAL TO HER.