The Big Freeze
Marie Claire - UK|February 2019

Healthy, affordable and sustainable, frozen food is having a moment.

Lucy Pavia
The Big Freeze

Squashed boxes of fish fingers and forgotten peas might spring to mind when you think of frozen food, but a once-unfashionable way to eat is now enjoying a resurgence. According to Reuters, millennials spent nine per cent more on frozen food last year than any other age group. Not only is it more affordable, sustainable and practical (particularly with an unpredictable social calendar) than anything fresh, a number of healthy frozen food brands have sprung up to offer more than just chicken Kiev.

This story is from the February 2019 edition of Marie Claire - UK.

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