Modern Classics
Marie Claire Australia|February 2020
Created with both femininity and functionality in mind, the collection of My Burberry scents are as desirable as the iconic Brit brand’s famed trench coat.
Sally Hunwick
Modern Classics

Great Britain is well known for many things: pageantry, high tea and royalty. But when it comes to sartorial style, there is no other brand that better personifies the British psyche than Burberry.

Established in 1856 when a 21-year-old Thomas Burberry opened his store in Hampshire, England, Burberry’s roots run deep in stylish, yet highly functional outdoor wear. Case in point: it was Burberry that developed the now-famous gabardine, a breathable yet completely waterproof fabric.

Its signature tartan is so distinct it has become something of an international status symbol, and the brand has long-standing Royal Warrants from both Queen Elizabeth and Prince Charles. But since its shift from football fan favourite to indisputable high-fashion player – much of it guided by Christopher Bailey, the brand’s maverick creative director from 2014 to 2018 – Burberry flows through not just British fashion but global popular culture.

This story is from the February 2020 edition of Marie Claire Australia.

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This story is from the February 2020 edition of Marie Claire Australia.

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