How Fashion Got Funny
Marie Claire Australia|December 2020
The world of high style has swapped its pout for a smile, embracing witty, tongue-in-cheek designs in all their glory. Our writers road-test three ironic runway trends – which also have new-found relevance amid a global pandemic

PYJAMA DRESSING

Alley Pascoe emerges from her quarantine chrysalis – without changing out of her PJs.

Remember that recurring dream you had as a teenager, the one where you turn up to school wearing your pyjamas – the daggy pair with the teddy-bear print, no less – and Kelvin Coyle mercilessly calls you Big Bear for the rest of the year? Walking down the street wearing my Bed Threads linen PJ set felt like my teenage nightmare coming true. I braced for the bear taunts as I stepped off the light rail on my way to the office. When a woman walking towards me exclaimed, “You’ve got to be kidding,” I immediately went to explain that, yes, I knew I was wearing pajamas and, no, I hadn’t escaped from a mental health clinic. But before I could, I saw her ear-pods and realized she was on the phone – probably discussing The Bachelor finale – and hadn’t even noticed my uber-casual outfit.

Pyjama dressing isn’t new: Gabrielle “Coco” Chanel popularised it in the early 1920s, Vogue’s Grace Coddington wore Michael Kors jammies to the Met Gala in 2015 and the street-style set have been wearing the look at fashion weeks since the dawn of Instagram – but the pandemic has taken sleepwear to whole new levels. Now we have nap dresses, athleisure, and party PJs. “Nightwear” sales are up by a wild 1000 per cent this year. After three months at home changing from my day pyjamas to my night pyjamas, stepping back out into the real world – wearing a bra – was a real shock. So I jumped at the chance to wear PJs for a week.

Easing into it, I started the challenge in a St Agni silk set paired with Mara & Mine slippers, then worked my way up to the Sleeper party pyjamas with the feathered cuffs, which I wore to my most stylish friend’s birthday. “You’re not seriously wearing that?” my boyfriend said as I walked out the door. He stayed a safe four paces behind me on our way to dinner and refused to sit next to me on the bus. At the restaurant, my most stylish friend fawned over my feathers, and I gave my boyfriend a “sucked in” side-eye. By the second glass of wine, I’d forgotten all about my risqué wardrobe choice. By the third, I was busting for a piss so I rushed to the lady's room where a stranger (who’d also had at least three wines) asked me where I got my cool outfit from.

I was triumphant at breakfast the next morning – and my boyfriend didn’t dare comment on the cotton loungewear set I wore to our local cafe. Changing into a silky Ginia dress for our Sunday date night later that evening, I thought I heard him mumble, “Is that a nightie?”

Apart from a few moments of self-consciousness, my week of pyjama dressing was the most comfortable seven days of my life. Not having to squeeze into a pair of jeans (or unbutton said jeans at my desk after lunch) was a freeing experience. Drawstrings are the future. You heard it here first.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM MARIE CLAIRE AUSTRALIAView All

I was bestfriends with Ivanka Trump

When she became classmates with the future president’s daughter at age 12, Lysandra Ohrstrom’s life rocketed into a whirlwind of limo rides and shopping trips. But after more than a decade as inseparable besties, the ideological cracks turned into chasms

10+ mins read
Marie Claire Australia
February 2021

What it means to BE HUMAN

After five years travelling through more than 40 countries, Humans of New York creator Brandon Stanton chronicled the lives and faces of hundreds of the people he met. The result? A conscious collection of humanity, one story at a time

4 mins read
Marie Claire Australia
February 2021

Appily EVER AFTER

It’s been hyped as the latest thing in couples therapy – an app that claims to improve your relationship in 10 minutes a day. Emma Markezic puts it – and her fiancé – to the test

8 mins read
Marie Claire Australia
February 2021

FREEZING TIME

Thirty-five and single, Sophia Money-Coutts is freezing her eggs. It’s painful and there’s no guarantee it will work. So why are more and more women paying thousands to do it?

8 mins read
Marie Claire Australia
February 2021

Reset retreats

After a year of disruption, food crutches and late-night emotional binge-watching, we are looking to the summer holiday period to reconnect with our best lives.

4 mins read
Marie Claire Australia
February 2021

SCROLL FOR CONSPIRACY

It started as a conspiracy theory shared mostly on underground online forums – now, it’s part of the artfully styled Instagram grids of lifestyle bloggers and wellness influencers. Hannah-Rose Yee reports on the dangerous role that young women are playing in the rise of QAnon

8 mins read
Marie Claire Australia
February 2021

PADDOCK TO PURPOSE

What happens when a group of country producers, farmers, and chefs form a society? A lot of hard work, a ton of collaboration, and some seriously good meals. Alley Pascoe joins the club and meets the women behind The What If Society

3 mins read
Marie Claire Australia
February 2021

Coco CHANEL

In the 50 years since her death, the legacy of this legendary fashion designer has only grown. Hannah-Rose Yee looks back on Chanel’s gift for knowing what women really wanted, as well as the tragedy that marred her life

6 mins read
Marie Claire Australia
February 2021

How To Cope With Workplace Stress

Work has never been more stressful. Luckily, Dr Min Yeo, a functional-medicine GP, is here to ease our worries – with some help from Beyoncé

2 mins read
Marie Claire Australia
February 2021

WE NEED TO TALK ABOUT. . . MUM BODS

In her new book on womanhood, the British writer calls for a female equivalent of the dad bod. We vote yes

3 mins read
Marie Claire Australia
January 2021
RELATED STORIES

SHREWISH SHARON ON SHAKY GROUND!

She’s catching heat as Talk’s ratings tank

1 min read
Globe
December 21, 2020

Casa de Sasha

Our style director's guide to all things style when the hits the fan! — Essentials you may want to stock up on in your new WFH bunker

2 mins read
CBS Watch! Magazine
July/August 2020

Rodrigo Alday – El hombre detrás de las gafas

Rodrigo Alday fundó la plataforma Tangerine Group, la cual es la distribuidora de lentes de lujo más importante de México y Latinoamérica. Hablamos con él para conocer qué lo impulsó a crear primero esta compañía, y hoy tener Luxury Capital, un fondo de inversión dedicado a desarrollar marcas de lujo en la región.

2 mins read
Caras México
Febrero 2020

Lori & Mossimo: More Varsity Blues Bombshells

As shocking new evidence comes to light, lori loughlin and mossimo giannulli’s future is looking dire.

1 min read
Star
February 10, 2020

Melissa Rivers Spittin' Image Of Frozen-Face Mom!

Joan’s girl is hooked on nip/ tucks too - insiders

1 min read
National Enquirer
January 27, 2020

Sizing Up A Strange Season

While the final record wasn’t necessarily impressive, the Dolphins had their share of significant accomplishments in 2019

4 mins read
Dolphin Digest
February 2020

Works Of Art

In a sprawling gallery in the heart of Berlin, Max Mara staged a classic-with-a-twist resort 2020 show, inspired by Marlene Dietrich and David Bowie. Artist Kiri-Una Brito meumann travelled to Germany to find the nexus point where fashion meets art

4 mins read
ELLE Australia
January/February 2020

Few Simple Wardrobe Tweaks

Could a few simple wardrobe tweaks be the key to a more confident you?

2 mins read
OK! Magazine Australia
January 20, 2020

From the Cut: The Bohemian

How the designer behind Marni makes fashion fun.

4 mins read
New York magazine
January 6–19, 2020

Imagination At Play

Designer Jessie Miller Delivers a passion project for a creative teen.

4 mins read
DesignSTL
Jan/Feb 2020