DIGITAL RUSH
MEN'S FOLIO Malaysia|September 2021
Fashion houses dive deeper into the new-found NFT metaverse as the crypto wave continues to rise.
Syazil Abd Rahim

BURBERRY

Burberry has always been able to find new ways to stay connected digitally. Over the last two years, in celebrating the launch of its exclusive TB monogram collections, the luxury British fashion house has released two endlessrunner inspired online games called B Bounce and B Surf. This year, pushing the boundaries even further, Burberry has jumped into the NFTs bandwagon by launching its first-ever digital items as part of the B Series release. Joining forces with the next-gen game-tech studio, Mythical Game, the NFT collection is available within Blankos Block Party, which is a multiplayer game featuring toys known as “Blankos,” who all live on a blockchain. The digital vinyl toys inherently provide players with proof of verified ownership and authenticity. Adorned with Burberry’s new TB Summer Monogram and inspired by the brand’s Animal Kingdom house code, the limited-edition, limited-quantity Blankos dubbed “Sharky B” can be purchased, upgraded, and sold within the Blankos Block Party marketplace. The brand will also introduce in-game NFT accessories including pool shoes, a jet pack, and more, that can be worn by any Blanko.

GUCCI

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM MEN'S FOLIO MALAYSIAView All

LIFE – CELEBRATED

KARL LAGERFELD Autumn/Winter 2021 collection pays homage to the late designer’s excellent personal style and his all-time favourite films.

2 mins read
MEN'S FOLIO Malaysia
December 2021 / January 2022

MAGIC POTION

Can a drink really transform your skin for the better? The experts weigh in on whether collagen drink is all it’s cracked up to be.

2 mins read
MEN'S FOLIO Malaysia
December 2021 / January 2022

A BLAST FROM THE PAST

Powerful and stylish to boot, the Tissot PRX Powermatic 80 leaves you wanting more.

1 min read
MEN'S FOLIO Malaysia
December 2021 / January 2022

EXTRA EDGE

These aren’t only good conversation starter timepieces, but also are all you need to make a lasting impression this festive season.

3 mins read
MEN'S FOLIO Malaysia
December 2021 / January 2022

STRONGER THAN EVER

For the first time ever, Luminox Master Carbon SEAL Automatic 3860 Series introduces an automatic movement in a Carbonox+ case.

2 mins read
MEN'S FOLIO Malaysia
December 2021 / January 2022

A BUNCH OF HAPPINESS

What does happiness mean to you? We ask our frequent contributors as well as culture-shapers on their perspectives on joy and their hopes and expectations for 2022.

4 mins read
MEN'S FOLIO Malaysia
December 2021 / January 2022

BODYWEIGHT FITNESS

O-Zone Fitness is all set to build a platform to develop bodyweight sports in Malaysia.

1 min read
MEN'S FOLIO Malaysia
December 2021 / January 2022

DUAL MANIFESTATIONS

Reaching equilibrium between power and sustainability, the 2022 Toyota RAV4 Hybrid is a performance chameleon in both hopping streets and major highways.

2 mins read
MEN'S FOLIO Malaysia
December 2021 / January 2022

ON THE BRIGHT SIDE

Looking back on his year of milestones, Darren Barnet has plenty to be grateful for.

4 mins read
MEN'S FOLIO Malaysia
December 2021 / January 2022

THE LEADING CENTAUR

The face of Burberry Hero, Adam Driver, talks about being the leading man of the fragrance.

2 mins read
MEN'S FOLIO Malaysia
December 2021 / January 2022
RELATED STORIES

Fashionably Sustained

Sustainability should not be a mere fad. It needs to be embedded in the core of companies before irreparable damage is done

5 mins read
August Man SG
Issue 173

Burberry shares dive as store figures miss target

FEWER tourists visiting shops took the shine off Burberry’s resurgent first-half sales, sending the luxury retailer’s shares down by as much as 9.3% today.

1 min read
Evening Standard
November 11, 2021

Burberry lures new chief away from Versace

BURBERRY has poached Jonathan Akeroyd from Italian fashion house Gianni Versace to continue its push upmarket. Akeroyd, 54, below, will replace Marco Gobbetti whose surprise decision to step down as CEO of the iconic trenchcoat maker shocked the City in June.

1 min read
Evening Standard
October 20, 2021

A Sparkling Afternoon

On June 18, VIPs gathered at Tatler House for an exclusive preview of Messika’s latest jewellery collections, which were designed in the maison’s Paris atelier by the brand’s founder, Valérie Messika. These new creations feature diamonds mounted in settings inspired by the American Wild West. Guests were pampered with private consultations by industry experts in an all-day event that kicked off summer in the city

1 min read
Tatler Hong Kong
August 2021

The Olympia Bag by Burberry

Burberry’s new signature bag encapsulates the essence of femininity.

1 min read
L'OFFICIEL Malaysia
August 2021

ELEGANT ROUTE

Riccardo Tisci's first menswear-focused runway show displays the connection between man and nature

1 min read
Just URBANE
April 2021

Has ‘Blogger' become a Dirty Word?

The fashion world despite its glitz, buzz and Instagram potential, it’s nothing but just a multibillion global enterprise of making and selling clothes with simple business goals. We dig deeper to unravel this chaotic world and understand the drama.

4 mins read
Entrepreneur magazine
January 2021

A Fall/ Winter 2020 Collection Report

(And some of the asian models who commanded the season’s runways)

7 mins read
Female Singapore
November 2020

Lip Service

From Gucci to Hermès, fashion Maisons are the “newcomers” that are stepping into the beauty fray by dressing our pouts in luxe lipsticks

3 mins read
L'OFFICIEL Singapore
October 2020

The Yoyo Effect

Style maven Yoyo Cao lets us into her enclave of sleek minimalism infused with tropical warmth.

5 mins read
Harper's BAZAAR Singapore
September 2020