BED OF FLOWERS
MEN'S FOLIO Malaysia|March 2021
Taking on the Seventies shape, Alessandro Michele sources inspirations from Ken Scott’s archive for Gucci’s Epilogue collection.
John Ng

Named “Epilogue”, the co-ed collection is Gucci Alessandro Michele’s first outing since the creative director announced that he’d be “abandon[ing] the worn-out ritual of seasonalities and shows to regain a new cadence, closer to my expressive call” in a post on the brand’s Instagram account. Instead of a pre-recorded presentation, the digital narrative, which was live-streamed from Rome’s late-Renaissance jewel, the Palazzo Sacchetti, ran over a period of 12 hours showing Big Brother-style behind-the-scenes on a campaign shoot, the lookbook shoots plus the show planning as it happened. The process turned the creators into the performers thus demonstrating Michele’s all-inclusive notion of beauty.

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