The Urban-Inspired BR05 Collection
MEN 'S FOLIO Singapore|November 2020
The new Bell & Ross BR05 Chrono represents the next phase of evolution for the urban-inspired BR05 collection.
Asaph Low

A wise man once said, “to stand still is to move backwards”; it sums up Charles Darwin’s theory of evolution perfectly as natural selection dictates the survival of the fittest. Products face a similar fate — stagnate and risk falling out of favour, or worse, obsolete. Companies map out possible routes of development through evolution and augmentation before they are manufactured to discover new forms and purposes. After the wild success of the BR05 debut in late 2019, Bell & Ross reveals the next step of its evolution — the BR05 Chrono.

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