A guide to all one needs to know about Gucci Guilty’s new interpretation of self-expression and freedom.
Birthed in 2010 and now a house legacy, the Gucci Guilty fragrance has been evolving over the years, and the time has come for its new chapter. Whatever you wish to call it – remake, revamp, revival, reawakening, reboot – a whiff of fresh scent is inevitably imminent for the well-loved iconic perfume.
The exciting tale opens with a lavish global campaign, synchronising with Gucci’s ongoing renaissance under the creative direction of Alessandro Michele. A true maverick who has ushered in a new attitude for the Gucci universe, his redefined narrative for the brand is refreshingly inclusive – driven by an emancipated nonconformist vision, unfettered by rules, labels or boundaries.
THE SPIRIT
Gucci Guilty is a modern declaration that espouses self-expression, fearlessness, and celebrating the joy of being truly liberated to be and do whatever one desires in life. Encapsulated by the loaded statement #ForeverGuilty, the ironic wordplay on “guilt” inspires fans to shed the shackles of self-reproach and sensibility.
THE SETTING
Entering into a new episode of expression, Gucci Guilty Pour Femme and Pour Homme are beautifully united in the #ForeverGuilty campaign. The story begins in Los Angeles, where dreams accompany reality in a magical dalliance and where the perfect meets the imperfect to create a captivating tapestry of life. In this melting pot of cultures, eclecticism is feted, and people are accepted as they are.
THE CAST
This story is from the March 2019 edition of MEN 'S FOLIO Singapore.
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This story is from the March 2019 edition of MEN 'S FOLIO Singapore.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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