There is always a strange obsession to tread on the line of familiarity for me. When does familiarity feel strange and when does the strange become familiar? Why do we sometimes get the sense that something can feel strange and familiar at the same time? Studio Vetyver started out as a creative studio primarily as an outlet to execute design research, fashion projects, and garment experimentations based on the considerations above. Out of simple curiosity, it has now evolved into a case study on class systems and spaces found within Singapore’s landscape; expressing them through art and fashion.
Exploring the nuances of ideas found in overlooked spaces, the label finds inspiration from the otherwise mundane and ordinary — an abstract concept of the seemingly normal that could be interesting upon closer inspection and investigation. This ties in with the name of the studio which was inspired by the vetiver root — a common perfume ingredient with a scent that becomes much more apparent with wear. I wanted to work on interesting ideas that are worth paying attention to.
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Esta historia es de la edición November 2020 de MEN 'S FOLIO Singapore.
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