As the official timekeeper and title sponsor for Red Bull Racing respectively, TAG Heuer and Aston Martin make for a natural pairing. Their partnership has produced mutually inspired special editions such as the Aston Martin DBS Superleggera TAG Heuer Edition and corresponding Carrera collector’s timepiece, but to fully appreciate the work that went into these mechanical marvels, one would need to be at the source. Fortunately, the British luxury automaker is not averse to opening its doors for a bout of engineered soul-searching.
Located in the quaint village of Gaydon, Warwickshire, the global headquarters of Aston Martin is a state-of-the-art compound where the company plans, designs and builds its cars. Various Vantage models prowl the grounds, perched atop rocks or on water surfaces to greet guests. Inside, a collection of sports cars (including a Red Bull racer) fills the lobby and just past the historical timeline and legacy line-up is the main event – the production floor.
Every workshop buzzes like the backstage of a theatre, but the Aston Martin facility thrums steadily in its cavernous arena. Time factors differently here – a new Aston Martin is started every 26 minutes, compared to mass manufacturers where it is a matter of seconds. Production is deliberate, with an average 200-hour build process scrutinised at every stage before the final inspection. The factory floors are pristine, and the air is free of industrial cacophony.
Diese Geschichte stammt aus der September 2019-Ausgabe von MEN 'S FOLIO Singapore.
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Diese Geschichte stammt aus der September 2019-Ausgabe von MEN 'S FOLIO Singapore.
Starten Sie Ihre 7-tägige kostenlose Testversion von Magzter GOLD, um auf Tausende kuratierte Premium-Storys sowie über 8.000 Zeitschriften und Zeitungen zuzugreifen.
Bereits Abonnent? Anmelden
Life, In A Slow Dive
Despite the contradictions and opposing forces acting against Slowdive, the shoegaze pioneers have reunited a little more comfortable in their skin, a little surer in their voice, lifting their chins up a little higher to look into the bright-eyed, blissed-out audience that stand beyond their feet.
Turn A New Leaf
ZEGNA documents its essence in Born in Oasi Zegna: The Book-a vessel for legacy, a conduit for conversation through time, and a plethora of nature's amusements to inspire generations to come.
Heart-Crafted
In the heart of Italy, Dolce&Gabbana presents an exhibition that pays tribute to the cultures embedded within its DNA.
Setting The Scene
The introduction of the M Social brand in Europe makes staying at century-old European hotels anything but a stuffy, old-fashioned experience. Their secret? A refurbishment in 2021 that has varnished historical, opulent spaces for the interest of the youth, as seen at M Social Hotel Paris.
In Conversation With Desmond Tan
Men's Folio caught up with Zenith Friend of the Brand and Singapore actor Desmond Tan while he was in Geneva, Switzerland for Watches & Wonders Geneva.
Razor Thin
Piaget demonstrates their technicity in ultra-thin watchmaking with the Piaget Ultimate Concept Tourbillon.
Master Of Style
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In Conversation With Laurent Lecamp
Montblanc Watch Division managing director Laurent Lecamp dissects the underlying message of this year's novelties.
4810m Deep
Dive 4810M deep without oxygen with Montblanc's newly engineered dive watch.
From Geometry To Artistry
Vacheron Constantin's theme of \"From Geometry to Artistry\" comes alive through the realisation of geometric and arithmetic sketches and calculations.
