GREEN LIGHT
MEN 'S FOLIO Singapore|October 2021
The good people at UglyFood are on a mission to make beautiful, sustainable choices with selling what is traditionally thought of as “ugly greens”.
Bryan Goh

In 2019, Sarah Taber — a crop and food safety scientist (her podcast Farm To Taber is an interesting listen) — mentioned one interesting fact about ugly produce in an interview. She said that produce does not always come out perfect. The shipping and handling more often than not “bangs it up”. She also frankly shared that “this is just the nature of fresh produce” and the sustainable food movement has created some form of anxiety about not knowing where produce comes from.

While the sustainable food movement toes the line between greenwashing for corporate gains, Taber mentioned that if it works for one, so be it — that is how food systems are supposed to work after all. One has to get what he wants.

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