WHAT IS THE FIRST THING THAT COMES TO MIND WHEN YOU THINK OF TAG HEUER?
Future thinking, resilience, and aesthetic perfection.
WHAT ARE SOME VALUES YOU SEE WITHIN YOURSELF THAT ALIGN WITH TAG HEUER?
I recently did the StrengthsFinder test and one of them — interestingly enough — was the futuristic characteristic. I’m always planning for the future — in fact, I’m planning to go to sleep after this.
HOW WOULD YOU PERSONALLY DEFINE TAG HEUER’S “FOREVER CHASING TOMORROW” CAMPAIGN?
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Throw Back On Starting Origins
KHRIS AIDEN (@khrisaiden) & NATHANIEL FONG (@nathanielfong)
SKITTLES ON THE WRIST
Smell Suave In Any Situation
There is one succinct reason why men aspire to look like Tom Ford models (or even Mr Ford himself) and why the heartbeat of a woman increases when presented with the iconic black and gold box: Tom Ford has nailed down what consumers hanker for — attainable glamour.
Fall In Love WITH BURGUNDY
Radiating a shade of dark red-brown or red-purple, burgundy takes its name from the colour of wine that originates from the French region of Burgundy.
Put the Man IN MANICURE
It might be the post-Circuit Breaker boredom when men became more experimental with their grooming routines (DIY bleached hair, stick and poke tattoos) and manicures have become a core part of one’s individual style.
Champion Sustainability LIKE LONGINES & LENNARD
LENNARD YEONG (@lennardy) Chef
Drip In Ice LIKE YUNG RAJA
SINGAPOREAN HIP HOP ARTISTE
Do Hardcore Jewellery THE SOFTBOY WAY
2020 for a lot of people is a year of missed opportunities given the whole pandemic
Bring Out THE “I” IN ALCOHOL CONNOISSEUR
Welcome to December, the month where the festivities are in full swing and also, where “shots! shots! shots!” is generally frowned upon (when in doubt, drink like cast member of Mad Men — purposefully). While cocktails are perfectly serviceable dinner party drinks, the best ones do not need finicking — impress by pronouncing its name accurately, pour it into a glass, maybe plop an ice cube in and be done with it.
Be GENTLEMANLY LIKE TISSOT & JASON
JASON GODFREY (@bigsmilenoteeth) Actor