Forever Chasing Tomorrow
MEN 'S FOLIO Singapore|November 2020
The hands of time do not stop ticking for Benjamin Kheng and Swiss watch house TAG Heuer.
Asaph Low

WHAT IS THE FIRST THING THAT COMES TO MIND WHEN YOU THINK OF TAG HEUER?

Future thinking, resilience, and aesthetic perfection.

WHAT ARE SOME VALUES YOU SEE WITHIN YOURSELF THAT ALIGN WITH TAG HEUER?

I recently did the StrengthsFinder test and one of them — interestingly enough — was the futuristic characteristic. I’m always planning for the future — in fact, I’m planning to go to sleep after this.

HOW WOULD YOU PERSONALLY DEFINE TAG HEUER’S “FOREVER CHASING TOMORROW” CAMPAIGN?

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