What It Means To Be A Hero Today
MEN 'S FOLIO Singapore|August 2021
Ahmad Habshee — founder of Urban Salvation — shares his journey of starting the business and about the people who helped turn a belief into reality.
Asaph Low
What It Means To Be A Hero Today

As Ahmad Habshee continues to navigate Urban Salvation to the next level, nurture his team of talents and educate the importance of sustainability, one constant in his life has remained steadfast — his father being his greatest hero. As Men’s Folio celebrates the theme of Heroes in August, Ahmad pays a glowing tribute to his father as Father’s Day was around the corner at the time of the interview. Here, he also shares what it means to be a hero today, the self-starting days of Urban Salvation and his favourite material to work with.

HOW DID THE NAME URBAN SALVATION COME ABOUT?

It’s two parts — “Urban” stems from the urban culture of Singapore and “Salvation” is about educating people on sustainability and make beautiful furniture out of wood waste. I was from the entertainment industry where things like set designs were discarded after a single use; I salvaged those items when I first started.

DO YOU RECALL THE CHALLENGES YOU FACED WHEN URBAN SALVATION FIRST STARTED?

It was 2015, I only had myself and started with nothing more than an idea — not many investments and neither did I inherit the business. I started with a Carousell account and took it upon myself to make it a full-time job. I was lucky they [Carousell] wanted to promote me because at that time they were new and not many people were using the platform. From there I came up with more new designs; I was sure of what I wanted to do.

HAVE THESE CHALLENGES IN YOUR BUSINESS CHANGED TODAY?

This story is from the August 2021 edition of MEN 'S FOLIO Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the August 2021 edition of MEN 'S FOLIO Singapore.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM MEN 'S FOLIO SINGAPOREView All
Is That Nostalgia I Hear On The Runway?
MEN 'S FOLIO Singapore

Is That Nostalgia I Hear On The Runway?

What can the soundtrack of a fashion show say about the state of fashion, culture and the way we negotiate the movement of music through time? With an observed rise in the use of indie music during the Fall/Winter '24 collections, Men's Folio does some research.

time-read
4 mins  |
April 2024
Nobody Does Hedi Like Hedi
MEN 'S FOLIO Singapore

Nobody Does Hedi Like Hedi

Celine Summer '24 is an extension of Hedi Slimane's timeless methods of tackling masculinity, defined by two unchanging tenets of his ever-evolving career - his love for indie rock and the Hedi way.

time-read
2 mins  |
April 2024
Studio of Creativity
MEN 'S FOLIO Singapore

Studio of Creativity

Bvlgari unveils the Bvlgari Studio in the heart of Seoul, where the maison's iconic B.zero1 shines as a symbol of cutting-edge spirit and creativity.

time-read
2 mins  |
April 2024
Two-Tone
MEN 'S FOLIO Singapore

Two-Tone

From the classic gold and silver execution to new-age alchemy mixand-match, watchmakers are giving two-tone watches a new definition.

time-read
5 mins  |
April 2024
Heavy Duty
MEN 'S FOLIO Singapore

Heavy Duty

Sheathing oneself in adornments is a practice as old as time. But when sported by a new generation, the hard-shell decoration of the flesh and bone creates new life and new meaning in the art of decorating oneself.

time-read
4 mins  |
April 2024
A World of Our Own
MEN 'S FOLIO Singapore

A World of Our Own

Well into their idol crusade, ATEEZ has hit the jackpot time and again. Before their history-making Coachella stage and new world tour, Men’s Folio sits with MINGI, WOOYOUNG, YEOSANG and YUNHO of ATEEZ in an exploration of their journey, their destination and the friendships they have made along the way.

time-read
9 mins  |
April 2024
Heroic Vision
MEN 'S FOLIO Singapore

Heroic Vision

Louis Vuitton's Super Vision opticals are set to be the maison's next hero product.

time-read
2 mins  |
April 2024
A Road Never Travelled Before
MEN 'S FOLIO Singapore

A Road Never Travelled Before

One year after debuting, xikers, are bent on making sure they stay on the right path no matter which road they take.

time-read
6 mins  |
April 2024
Art de vivre.Even While In Seoul
MEN 'S FOLIO Singapore

Art de vivre.Even While In Seoul

Even while Seoul is packed with in culture, the Sofitel Ambassador Seoul is magnificent in its ability to imbue the French way of living with its impressive Parisian-styled spaces and culinary offerings that does not feel out of place in one of the city's most defining districts.

time-read
3 mins  |
March 2024
Rosy Posy
MEN 'S FOLIO Singapore

Rosy Posy

Indulge in the allure of \"Queen of the Garden\" with Belaire Rosé.

time-read
1 min  |
March 2024