As Kevin Kwan once overheard at the Hong Kong Jockey Club and chronicled in his novel Crazy Rich Girlfriend: “Everyone claims to be a billionaire these days. But you’re not really a billionaire until you spend your billions,”—a statement that rings true to how many Asians live today, in a world where luxury consumerism is equated to success.
In 2019, China alone surpassed the US as the world’s biggest fashion market. Even more recently, in hopes of recovering after the pandemic, luxury brands pivoted away from the American and European market to streamline their efforts into Asia.
This story is from the February 2021 edition of MEGA.
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This story is from the February 2021 edition of MEGA.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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