<div style="page-break-before:always; page-break-after:always">Hay un g&eacute;nero literario que pocos investigadores tienen en cuenta a la hora de elegir un tema para su tesis, pero que resulta tan fascinante como cualquier oda medieval o una novela perdida de Marcel Proust: la promoci&oacute;n tur&iacute;stica compuesta por los antiguos folletos, los textos corporativos de las grandes cadenas hoteleras y las descripciones que acompa&ntilde;an a una galer&iacute;a de im&aacute;genes en las p&aacute;ginas web, que suelen incluir descripciones como esta: &laquo;swim-up, piscinas privadas, una variada y singular gastronom&iacute;a y muchas m&aacute;s amenidades lo esperan en Hyatt Ziva Puerto Vallarta: el escenario perfecto para quienes buscan un escape rom&aacute;ntico, una convivencia familiar o celebrar una ocasi&oacute;n especial&raquo;. Lo cierto es que, este ejemplo concreto, no ha sido seleccionado al azar, sino que ilustra a la perfecci&oacute;n uno de los pilares de mi frustrada tesis sobre el g&eacute;nero tur&iacute;stico: no hay nada m&aacute;s emocionante que vivir un hotel &mdash;descubrirlo desde que llegas al lobby para hacer el check-in, saborear su comida, conocer al servicio y elegir tu coctel favorito, contemplar una puesta de sol memorable y sentir las primeras llamas de ese flechazo que se experimenta cuando sientes que un lugar no es s&oacute;lo un escenario, sino tambi&eacute;n un personaje con sus propias emociones&mdash; y, sin embargo, menos emocional que la f&oacute;rmula empleada para publicitar las virtudes de un hotel. En el caso del Hyatt Ziva Puerto Vallarta lo primero que llama la atenci&oacute;n es el toque humano. En la actualidad, eso es lo que distingue a un hotel de lujo de otro en el que, simplemente, duermes. Aqu&iacute;, no te sientes como un hu&eacute;sped, sino como un invitado, parte de una familia compuesta no por un staff, sino por personas con nombre propio cuyo trabajo consiste en hacerte sentir no como en casa, sino mil veces mejor. Aunque hay 335 suites con vistas al mar, no tienes en ning&uacute;n momento la sensaci&oacute;n de estar en un resort multitudinario, sino todo lo contrario: un oasis hecho a la medida donde es posible desconectar, dejar el reloj y la agenda a un lado y concentrarse en lo que importa: el color de un cielo que vira del azul m&aacute;s profundo a unos tonos, entre melocot&oacute;n, malva y magenta, que parecen extra&iacute;dos de un lienzo fauve; el sabor de un pescado fresco elaborado al momento con ingredientes locales &mdash;hay cuatro restaurantes, con una opci&oacute;n internacional, y food carts; adem&aacute;s de cinco bares&mdash; y las notas del vino; el sonido de las olas, que llega desde la playa hasta tu suite (las hay con piscina privada); el lomo de una ballena, en plena temporada, emergiendo del mar mientras el sol sale y ti&ntilde;e de dorado un d&iacute;a que promete ser mejor a&uacute;n que el anterior&hellip; Hay tantos momentos &uacute;nicos que se pueden vivir aqu&iacute; que resulta muy dif&iacute;cil traducir todas esas emociones &mdash;porque eso es un hotel: recuerdos, vivencias y, s&iacute;, esa palabra tan devaluada, experiencias&mdash; en una fr&iacute;a lista de servicios y amenidades que, sin duda, cumplen su funci&oacute;n en una web o un press-release, pero no en una cr&oacute;nica escrita con la intenci&oacute;n de que quien la lea pueda experimentar lo que sentimos: que la vida puede &mdash;y debe&mdash; mejor que la rutina. Como lo es en Hyatt Ziva Puerto Vallarta.<div style="page-break-before:always; page-break-after:always">En respuesta a la pandemia, el programa Playa Safe Stay se enfoca en colaborar con el turismo para proveer medidas de prevenci&oacute;n antiviral.

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Girish Ramdas is the Co-founder and CEO of Magzter, a New York based startup that has been making waves in the global digital publishing business. Magzter has crossed 80 million users since its inception in 2011 from more than 150+ countries with 1000s of magazines, newspapers and books from more than 4,500 publishers worldwide. He has more than 25 years of experience in cross-platform publishing, including print, mobile, and Web development. During this period, he has co-founded and run three successful start-up businesses. He has enabled magazine companies to go digital and helps them monetize their content across the digital world. Girish's deep industry experience in online, mobile and publishing ecosystems has made him an expert in acquisition, marketing and monetizing digital content across platforms globally.

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Magzter Inc. is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 80 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

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is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.

n. We will also use usage information in order to ensure users adhere to our Terms of Use. For example, a user’s usage information will help us confirm that a user only downloads a magazine or other content a permitted number of times or to a permitted number of devices.

which gives digital readers unlimited access to 8,500+ magazines and newspapers for a monthly subscription price. Magzter also has the largest number of stories in the world with its game-changing ezRead 2.0 feature for its apps, which enables smartphone and small-screen mobile users to enjoy magazine content the way it was meant to be enjoyed, with article text that is easy to read and is accompanied by stunning videos and high resolution photography.

{{magzter}} is the World's largest and fastest growing self-service, cross-platform digital newsstand with over 87 million users since its inception in 2011 and thousands of magazines and newspapers across 40+ categories and 60+ languages. Headquartered in New York, Magzter has its local presence in Amsterdam, London, Mexico City, Chennai, Mumbai, New Delhi, Bengaluru, Singapore, and will soon be expanding to other countries. Founded by global entrepreneurs, Girish Ramdas and Vijay Radhakrishnan in June 2011, Magzter enables magazine and newspaper publishers around the world to create and deliver digital editions of their titles to global consumers.