SARTORIALLY HER
L'Officiel India|October 2020
Dainty details meet risqué cuts, bling goes for a toss with pastel hues. The changing face of Indian fashion steps out of the conventional corridors, for good.

From salwar kameez to bell-bottoms to high-street fashion, Indian fashion has undergone a significant transformation through the decades. While the changes in women’s clothing and fashion has been documented since ancient times across the world, these variations mostly reflected the social and political scenario of various countries, rather than being a popular practice.

Indian fashion, however is ever-evolving. With so much culture attached to our fashion sensibilities, Indian wear is all but monotonous. With the rise of trends and a global panorama, we speak to the women behind ecstatic labels who have revamped traditional ensembles in an urban look without compromising on tradition.

Founded in 2012, Ridhi Mehra a business graduate turned fashion designer, started her eponymous label. It is a contemporary take on refined Indian dressing. She is often lauded for bringing western aesthetics to traditional silhouettes.

Striking yet free-spirited, she is constantly pushing the boundaries of affordable luxury. Clean lines, delicate details, and a hint of drama are Ridhi’s signature.

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