Post-2020, thoughtful consumption is becoming all the more relevant for the beauty industry, with sustainability now a “great factor of importance” when it comes to making purchase decisions, as stated by Research and Markets’ packaging report published in July 2020.
For French luxury beauty brand Clarins, a strong commitment towards caring for both the people and planet has been its brand DNA, long before sustainability became a buzzword. Carbon neutral since 2020, Clarins aims to further reduce its carbon footprint by 30 per cent, become 100 per cent plastic neutral by 2025, and make all packaging recyclable, with aims to achieve a B-corp certification by 2023.
“Cosmetics companies have to care about our ecosystem. Sustainable development is a matter of common sense. Clarins has strived to be exemplary for over 30 years, and the awareness of the sector cannot be disputed,” says Christian Courtin-Clarins, president of the supervisory board at Clarins and oldest son of the founder of the beauty brand.
What does “sustainable beauty” mean to Clarins?
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