More than just another passing fad, clean beauty is here to stay.
We’re calling it now – a revolution is coming. Of clean beauty, that is. No longer is it meant for tree huggers or something concocted in a fellow hippie’s backyard, while everyone else maintains a sceptical squint. Enter 2017: science is ever advancing, perceptions are changing more quickly, and consumers are more interested than ever in adopting cleaner practices. A 2015 report by Transparency Market Research found that the global demand for organic personal care products is on the rise: It was over US$7.6 billion in 2012, and is expected to reach US$13.2 billion by 2018.
What exactly is clean beauty? Experts offer varying definitions, but the key criteria is this: The products are free of harmful or potentially harmful chemicals. We may not observe immediate negative effects, but the skin is our largest organ and absorbs about 70% of substances applied to its surface. Another powerful statistic to keep in mind: According to a 2017 survey by beauty e-commerce site SkinStore, the average woman wears about 16 beauty products a day. If these are conventional chemical-laden products, the cumulative effect can lead to many health problems like hormone disruption, cancer and birth defects. Let that sink in.
Cleaning up
This story is from the October 2017 edition of L'OFFICIEL Singapore.
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This story is from the October 2017 edition of L'OFFICIEL Singapore.
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