Lip Service
L'OFFICIEL Singapore|October 2020
From Gucci to Hermès, fashion Maisons are the “newcomers” that are stepping into the beauty fray by dressing our pouts in luxe lipsticks
Joyce Fan

Luxury fashion houses dabbling with beauty. Groundbreaking? Not exactly. Chanel and Dior were early pioneers of “the perfume strategy” after debuting the widely acclaimed Chanel No. 5 and Parfums Christian Dior back in 1921 and 1947, respectively. Considered to be way ahead of their time then, these two fashion-and beauty juggernauts would soon diversify beyond designer perfumes and step into scientific skincare and color cosmetics, which have celebrated great success through the decades.

From there, it was only a matter of time before the other reputable couture houses, such as Givenchy and YSL, as well as Burberry, made equally daring moves to go beyond their core offerings and capitalize on their rich heritage coupled with the more accessible beauty industry.

Fast forward to present time, the beauty scene has enjoyed significant growth while fashion powerhouses constantly push for innovation and actively broaden their product categories. In recent months, there has been a surge of high-end fashion labels aiming for a bigger slice of the lucrative beauty pie. What is even more interesting to note is that they are making their debut in the realm of cosmetics with the one item every fashionista simply cannot go without a good lipstick.

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM L'OFFICIEL SINGAPOREView All

How Taking Up Crafts During The Pandemic Has Improved These Artist's Mental Wellbeing

The devil finds work for idle hands, but a year of intermittent lockdowns and social deprivation has proven that idle hands can create some wonderful things. As several artists tell us, taking up crafts during the pandemic has improved their mental wellbeing immensely – and that their love of the art is reflective of a desire to return to simpler, more uncomplicated times

4 mins read
L'OFFICIEL Singapore
November 2021

Right on TRACK

Tag Heuer has just unveiled two big surprises: a new brand ambassador in the form of Hollywood heartthrob Ryan Gosling, and a new generation of one of its most iconic collections, the Tag Heuer Carrera

3 mins read
L'OFFICIEL Singapore
November 2021

Tzuyu All Geared Up For Another Round Of World Domination

She’s Made A Glorious Comeback With The Recently Released EP, Taste Of Love, And Japanese Studio Album, Perfect World. Now, The Incomparable Tzuyu, One-ninth Of The K-pop Girl Group Twice, Is All Geared Up For Another Round Of World Domination With English Single, The Feels

2 mins read
L'OFFICIEL Singapore
October 2021

Patek Philippe - Ahead Of Its Time

Whenever Patek Philippe has an announcement to make, you can bet it sends the watch world into a tizzy. Their latest launch is no different.

1 min read
L'OFFICIEL Singapore
November 2021

Hermès' Hors-Série 2021 Savoir-Faire Women's Ready-To-Wear Collection

Hermès’ hors-série 2021 savoir-faire women’s ready-to-wear collection is an amalgamation of textures, shapes, and patterns – creating a wondrous journey through time and space

1 min read
L'OFFICIEL Singapore
November 2021

What's New, Pussycat?

In an exclusive interview, Boucheron creative director Claire Choisne tells us how she immortalised Wladimir, the beloved Boucheron family pet, in the house’s latest novelties collection, and how her own cat served as a model during the design process

3 mins read
L'OFFICIEL Singapore
November 2021

Get The Natural, Voluminous Lashes Of Your Dreams

Safe, comfortable and long lasting, dreamlash’s korean volume gives you the fabulous, k-drama heroine-inspired lashes you’ve been dreaming of

2 mins read
L'OFFICIEL Singapore
November 2021

Body POLITIC

In 2019, Kim Kardashian’s shapewear company, Skims, rocketed to fame and social media notoriety – and it looks like they’re not letting up just yet. They’ve just announced a collaboration with Italian fashion house Fendi, with both Kardashian and Kim Jones – Fendi’s current Artistic Director – leading the charge.

1 min read
L'OFFICIEL Singapore
November 2021

BEYOND the HORIZON

Art has always been a means of escape. But for these THREE ARTISTS, they want to DO MORE than use it as an insular medium. They tell us how they are using their work to carve out space for VITAL CONVERSATIONS not just themselves, but for queer youths, for black and brown artists, and even for the ocean

10+ mins read
L'OFFICIEL Singapore
November 2021

Say it with FLOWERS

MIKA NINAGAWA IS ONE OF JAPAN’S MOST RENOWNED PHOTOGRAPHERS, FAMED FOR HER CHROMATIC WORK WITH FLOWERS. IN AN EXCLUSIVE INTERVIEW, SHE TELLS US HOW SHE COLLABORATED WITH VAN CLEEF & ARPELS TO BRING THEIR LATEST JEWELLERY EXHIBITION TO LIFE

3 mins read
L'OFFICIEL Singapore
November 2021