GUCCI Everything
L'OFFICIEL Singapore|October 2021
FOR THE NEW GUCCI 100 COLLECTION, ALESSANDRO MICHELE EMBRACES GUCCI’S ENDURING POSITION IN THE POP CULTURE LEXICON
HILLARY KANG

22,705 – that's the exact number of times that the Gucci brand has been cited in lyrics over the years. The brand has been name-dropped through the decades by artistes across the world as a shorthand for luxury and panache. It's a trend especially prevalent today: Think Lil Pump's Gucci Gang, Rick Ross' Green Gucci Suit, and Future's explicit, much memed line from Thought It Was a Drought.

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