Enter Gucci Beauty's Floral Fantasy With Mile Cyrus
L'OFFICIEL Singapore|September 2021
The new Gucci Flora Gorgeous Gardenia is a scent built around the unadulterated joy of nature – think bright pear blossoms, notes of sweet brown sugar, and the clean freshness of white gardenia.

For the perfume’s launch, Gucci Beauty taps on Miley Cyrus – a singer famed for her sunny disposition – for a pastoral, dream-like campaign.

Cyrus talks about her favorite fragrance memories, being true to herself, and how she remains an optimist – no matter the odds.

On her most cherished memories about fragrances,

“Gucci Flora Gorgeous Gardenia really reminds me of my grandmother – she always smelled like fresh flowers, so this perfume brings me back to her and all of our amazing memories together.”

On how she expresses her joy and freedom

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