With over 1.6 million followers on Instagram, beauty’s very own It girl, Norvina, recently launched the fifth instalment of her ever-popular collection of NORVINA® Pro Pigment Eyeshadow Palettes in Singapore. Since taking over the Anastasia Beverly Hills empire from her mother, Anastasia Soare, Norvina has not only elevated the brand with her creativity and incorporation of funky colours but has made a name for herself as one of the most esteemed young businesswomen in the industry today.
One look at her Instagram page and you can tell that the makeup extraordinaire was meant to stand out from the crowd. Considering her eclectic style, colourful hair, bold makeup looks, and bright personality, it is no wonder Norvina took the beauty world by storm.
In an exclusive Zoom interview, we talked about everything and anything – NORVINA® Pro Pigment Palette Vol. 5, cyberpunk, her motivations and advice for aspiring artists, and her quest to return to Singapore to shop. Though, she could do without the weather: “It was like walking in a sauna. I don’t know how you guys do it,” bemoaned Norvina.
How was designing Vol. 5 any different from the previous palettes?
I really wanted to make a statement with my first two [palettes] and just say, “This is artsy. This is for people who love colour. This is stuff you can’t find, et cetera.” Vol. 1 had purples, but it also had a lot of other colours in there – such as primary tones that had some warmth – and it just gave you a lot. Vol. 2 was very blue-based and Vol. 3 was autumnal – a fall-driven palette. And then I said, “Okay, I want to now start taking colours and do a colour story for someone.” With Vol. 4, it was – if you love pink, this is your vibe.
Vol. 5 is for people who love purples and lilacs. I wanted to give you stuff that you can wear with purple. I wanted to give you accompanying shades all around that you can use to make this a day-to-night palette or a palette that you could wear to work.
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