Body POLITIC
L'OFFICIEL Singapore|November 2021
In 2019, Kim Kardashian’s shapewear company, Skims, rocketed to fame and social media notoriety – and it looks like they’re not letting up just yet. They’ve just announced a collaboration with Italian fashion house Fendi, with both Kardashian and Kim Jones – Fendi’s current Artistic Director – leading the charge.
HILLARY KANG

As Jones explains, the idea for the collaboration happened organically. “My team and I were sitting around a table at the studio in Rome,” he says. “Suddenly, all the women went silent and started looking at their phones. I didn’t know what was going on, but they were waiting for the launch of the new Skims collection. It was then that I thought: Let’s do something together.”

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