The BUTTERFLY Effect
L'OFFICIEL Malaysia|March 2022
Immortalising the fleeting beauty of the butterfly with Van Cleef & Arpels’ Two Butterfly collection.
NIKITA NAWAWI
The BUTTERFLY Effect

For something that’s understood to be fragile in nature and ephemeral in existence, the butterfly at Van Cleef & Arpels sure has enjoyed the kind of longevity that can only be described as miraculous. The omnipresent influence of the winged creature can be traced all the way back to the early days of the jewellery house in 1906.

From the first Butterfly clip to the unique Butterfly cigarette case, the gentle character has accompanied myriads of Van Cleef & Arpels’ creations, lending its graceful flight and infinite combination of colours to each design. In 2001, the love affair between the two took on a new form as the brand dreamt up the dedicated Two Butterfly collection.

This story is from the March 2022 edition of L'OFFICIEL Malaysia.

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This story is from the March 2022 edition of L'OFFICIEL Malaysia.

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