NATIONAL treasure
L'OFFICIEL Malaysia|November 2021
Get acquainted with the homegrown jewellery brands that are spearheading the demi-fine jewellery movement in the country.
NIKITA NAWAWI

MOODD

(@MOODD.JEWELRY)

Here to challenge and disrupt the fast fashion industry is Moodd. Dedicated to creating heirloom-worthy jewellery for conscious consumers, Mandy Chan and Leonie Leong opt to make gender-fluid pieces made of semi-precious and hypoallergenic metals: sterling silver, stainless steel and gold vermeil—the cornerstone of their brand. These treasures are carefully sourced from responsible vendors and rigorously tested to meet the highest ethical standards.

“Having spent close to a decade collaborating with the best independent jewellers, we work directly and frequently with them to craft jewellery that’s both refined and honestly priced. This sustainable relationship is the reason why our supply chain is efficient without compromising on aspirational design and accessible pricing,” says the design duo whose working partnership includes like-minded goldsmiths from China, Hong Kong, Korea, Thailand and Malaysia.

An expression of who they are and what they value, each composition at Moodd. is injected with something that’s unique to Chan and Leong as individuals. The former, for instance, looks to the many cities she has travelled to and lived in as her source of inspiration when designing a collection. Meanwhile, the latter is heavily influenced by her own go-to looks uncomplicated, polished and discreet with a few nonchalant touches—as well as the “quality over quantity” mantra.

Moodd.’s signature cubic zirconia series especially captures the essence of both women’s artistic inclinations. The collection highlights the synthesised material as an alternative to diamonds and does a spectacular job at it as every stone radiates blinding brilliance with impressive crystal clarity. Pairing it with contemporary designs, the neo-jewels shall elevate any given look whether one is dressing up or down, donning high fashion or high street ensembles.

‘KIN

(@JEWELLERY BYKIN)

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