With event planning at a halt, brand innovator and founder of Tish stands together with her collaborators, launching the digital platform, Cult Creative, to support and galvanise Malaysia’s creative community.
“My life journey has taken me to many places, and somewhere along the road, I realised I have an ear and eye for brands. It’s what led me to where I am today. I consider myself to be a people’s person, and always knew that my calling was to communicate brand aspirations and their stories, viewing them as individuals with infinite possibilities that relate back to their target audience.
Starting in PR, it gave me first-hand experience of not only communicating the brands that I worked with but also had the mission to translate those campaigns into specific events where we were able to engage directly with our audience. And we will only know its relevance and effectiveness when engaging real people. This natural progression from PR into events gave me a holistic view of the industry, and we believe that we offer more than just a “programme” to attend to; we offer memorable experiences that speak to and hopefully retain our customers. Not allowing myself to plateau, I was inspired by the spirits of entrepreneurship, and this is how Tish was born. With the little bit of intense experience that I had, I took the plunge yet never leaving the ethos and principles that I have gained so far. We have been blessed with the trust of prominent lifestyle, fashion, and beauty brands and we are confident that we can still grow in terms of what we offer to clients and customers alike.
Before the partial lockdown, we were busy as most people were, but I had the challenge, and blessing of expecting our second son; two boys under two! What an exciting and nerve-racking time, running from pitches to doctor’s appointments and taking my firstborn to gym class! It was no mean feat, but what a joy it was when we welcomed Mikael, albeit right at the start of Covid-19 morphing into a global pandemic. Thankfully, all is well so far and being at home not only allowed me to spend quality time with my family, but also provided me a chance to sit back, reflect, and re-evaluate the ways moving forward.
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