2021: Fashion Odyssey
Harper's BAZAAR Singapore|April 2021
When fashion, supercars and technology came together magically for a unique, one-night virtual fashion experience.
Charmaine Ho

What’s the allure of supercars and high fashion? Is it the respect for the high craftsmanship that goes into their making; the thrill-seeking pleasure of owning the best of the best? Or is it the belief that you need the chutzpah to carry it off with aplomb? It’s all of the above and more. Continuing a creative and symbiotic relationship that has spanned years, Harper’s BAZAAR Singapore and Automobili Lamborghini have collaborated once again on a project that pushed the creative boundaries of fantasy and technology, culminating in a fashion presentation never before seen on our shores.

Titled “2021: Fashion Odyssey”, the virtual fashion voyage (which unfolded on a microsite created especially for the event at the start of March) presented a special eight-piece capsule collection by veteran Singapore designer and regular BAZAAR collaborator Lai Chan, who looked to the Lamborghini Huracán EVO RWD for inspiration. It was an evocative coming together of cultures, disciplines and design icons that treated the evening’s 250 guests to a futuristic trompe l’oeil world, created through cutting-edge extended reality (xR) technology, that set the stage for the visual audacity of the evening.

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