STRAIGHT-TALKING
Grazia|July 2021
With the gradual re-opening of stores, how can brands ensure physical retail remains relevant and profitable? Designer Rahul Mishra weighs in
Rahul Mishra

As we tread through a worldwide pandemic, the phenomenon that is fashion retail continues to evolve and adapt to new circumstances posed by it. With an emphasis on couture and luxury fashion, I’d like to acknowledge that a colossal amount of thought and creative effort goes into the making of a new collection. Digital retail has found new relevance in the past months, through both lockdowns, which has allowed both the brands and their patrons to experience accessibility like never before.

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