REBEL CODE
Grazia|September 2021
Seasoned stylist and creative consultant, Ekta Rajani is an ‘explorer’ (as she hesitantly calls herself ) for relatively conscious consumption in the fashion scene today. However, by her admission, the process of understanding the importance of and making cleaner choices was, and continues to be, a complex one. She pens her sartorial journey thus far while spotlighting some value in thrift, slower-made, and upcycled styles, through this visual essay
Ekta Rajani

My journey with fashion began on a typical note – a teenager looking to express herself through style. I started off with designing ready-to-wear and bridalwear for retail brands and private clients before joining the styling team of a film. Next came editorial styling. Here, I worked with both global trends and domestic styles for over a decade. I was, and still am, eager to discover new and detailed aspects of design. As much for a personal understanding of beauty, appreciation for aesthetics as for their social currency.

LIFESTYLE IN PROGRESS

As activists started bringing to the forefront, the troublesome back-end of the fashion business, I felt compelled to read up some about it - our consumer behavior, industry impact, design footprints, and other previously overlooked aspects of the industry. The last decade has been replete with conversations about wastage in design, production, and consumption, the rise in harmful materials being used in lifestyle amongst many drawbacks – all of which detrimentally pollute the planet and harm its people, both inside and outside the world of fashion design.

In my effort to learn more about the downsides, I realised while there is a dire need for high-impact change at a systemic level, on individual levels too, we lack the necessary awareness of our habits. We need to learn afresh, how to be conscious consumers - be it being better informed, asking what’s behind a product, consuming lesser, cleaner, finding comfort in the things we own, instead of buying new for the sake of it. This lifestyle choice isn’t easy given my job focuses on working with new designs, but I try to make some effort to be more of a conscious buyer whenever I’m able to, with my understanding as of today.

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