SHANTNU & NIKHIL
Has there been something brewing in the 21st-century zeitgeist captured during the five-day-long FDCI x Lakmé Fashion Week that provided much-needed escapism? For the young-blooded and eager newcomers in the industry, the realm of fashion has provided that fabled element in books, magazines, films, and shows. Good shows incite a child-like response of glee, even from the most seasoned show-goers. It's what has been the biggest expectation from this custom. The runway is inherently a romanticised and theatrical version of what designers believe their clothes to encompass. In short: Fashion week is steeped in prestige, validation, and exclusivity. That's the appeal.
SHANTNU & NIKHIL
However, the tradition we've become accustomed to, which has followed a typical slow descent from runway to rack, has changed. An 'instant' and audience-centric one is governing it, whose quick tempo is setting the trend for designers, transforming the habitat of this bi-annual fashion event. After two years of restricted and sporadic fashion moments, the modifications to the seasonal system are monumental. However, the larger question here is: Does it incite the same level of excitement in the digital age by providing an all-access pass to a virtual audience?
HUEMN
SEASON ESCAPE
This story is from the April 2022 edition of Grazia.
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This story is from the April 2022 edition of Grazia.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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