The pandemic has made us crave warmth, care, and affection. It has made us more curious about the feeling a garment evokes – looking at the broader perspective of what clothes are and re-imagining them for a new, mindful meaning. Fashion moves beyond personal interests and choices. It is no stranger to revolving around cultural shifts. All fashion movements mostly happened after a major event in history. We are transmitting, opening ourselves up to blend. Resilience allows us to blend our capabilities, reforming our identities. Upgrading to virtual platforms allows us to live parallel lives. This comes with owning multiple personalities that collectively reflect our real emotion; the new normal. Digital fashion shows and 3D virtual garments not only encourage designers to think beyond the traditional ways of presentation but also reduces the carbon footprint.
Continue reading your story on the app
Continue reading your story in the magazine
The Promise Of Emotional Transformation
The pandemic reminds us how easily human ache can fall prey to the promise of emotional transformation, which will take more than a spa date to achieve
LONG ROAD TO FREEDOM
It’s been three years since Section 377 was repealed. To celebrate the milestone, we asked members of the LGBTQIA+ community for their insights on India’s path to queer liberation
Seasoned stylist and creative consultant, Ekta Rajani is an ‘explorer’ (as she hesitantly calls herself ) for relatively conscious consumption in the fashion scene today. However, by her admission, the process of understanding the importance of and making cleaner choices was, and continues to be, a complex one. She pens her sartorial journey thus far while spotlighting some value in thrift, slower-made, and upcycled styles, through this visual essay
LAY OF THE LAND
A vibrant mosaic of peoples, cultures and communities, crisscrossed by ancient trading and pilgrimage routes offer their own unique inspiration, in Ladakh
IN YOUR BACKYARD
Good food is about more than simply good cooking
ADA DESIGNER CHIKAN STUDIO
The beautifully intricate embroidery of chikankari is one of the most recognizable crafts from India and has continued to evolve over the last 200 years since its inception.
THE PRIDE OF A NATION
The Olympic silver medallist hopes that her inspiring story will fuel the sport ing ambitions of a new generation of athletes
SOUNDTRACK TO THE SUMMER
This music collective spills the details on their third album
Female athletes are set ting new benchmarks for sports in the country
LOW POWER MODE
Drained social batteries have led to very little tolerance for social interaction. How can we recuperate?
Ready For A Big Return
The end of the pandemic is in sight, and many franchises are anticipating an explosion in business. Leaders at four franchises share how their brands are working overtime to prepare for the rush and win back coveted business.
Virtual Influencers Are The Latest Branding Tool
Virtual Influencers are brands’ lastest social tool.
Why Big Digital Video and TV Networks Are Partnering Up
The recent wave of programming pacts between the tv networks and big digital players has analysts wondering whether it’s the new normal or a culture clash waiting to happen.
5 Franchises That Stand Out!
In a crowded market full of copycats, here’s how five franchises stand out.
3 Ways the Ad Industry Can Embrace Emerging Tech
As tech advances like VR recast brand-building relationships, sharing culture and capability is crucial.
Want Your Ads to Engage Women? Empower Them
Online wedding startups are helping brides and grooms plan their perfect day
5 Reasons Marketers Have Overlooked Generation X
They're parents, homeowners and at the peak of their careers. So why have so many brands ignored Gen X? Here's five reasons why.
The March of The Chatbots
Despite the Tay debacle, brands from Barbie to Uber are hot on automated messaging platforms.
The Lowdown Down Under
Australians are franchise fanatics. But can their concepts succeed in the States? A number of brands are poised to find out.
5 Exciting Independent Labels From Around The World
It’s clear that we need to design, create and buy better in fashion — a push for best practices in both the environmental and social sides of fashion has major global resonance today. Jing Zhang highlights five exciting independent labels from around the world that are effecting change.