The world is in an environmental and human rights crisis. Unfortunately, the fashion industry (which we all love) is among the biggest contributors to this. Hard pill to swallow, I know. That doesn’t mean we have to jump ship and walk around in our birthday suits. It does, however, mean that we all have a responsibility, as Africans, to think more carefully about how and what we buy, what quantities we use and what we can reuse. It’s about identifying and rewarding ethical and sustainable development in brands and cultivating sustainable behaviour as consumers.
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