Wonder Vision
Female Singapore|April 2021
The crystal specialist Swarovski celebrated its 125th anniversary last year with the bold announcement of the fashion plate Giovanna Battaglia Engelbert as its first-ever creative director. This month, the full range of Collection 1 – her debut comprising a dazzling 14 sub-collections – gets released here, along with a new unified brand (you don’t have to try discerning between its different divisions any longer) and boutique concept as bombastic as the jewellery itself. Gordon Ng gets her to share the marvel that she has in store.

WHAT’S YOUR CREATIVE VISION AND GOAL FOR SWAROVSKI?

“My vision for Swarovski is what I refer to as a ‘Wonderlab’, a place where science and magic meet. I see Swarovski as the jewellery brand of the future: It’s gender-neutral and celebrates the idea of new glamour for the comfort era. This is extremely important because there is no limit to who can wear what – or how – and this leaves space for expression in an incredibly fun way.”

YOUR DEBUT INCLUDES THE REVEAL OF THE INSTANT WONDER BOUTIQUE CONCEPT THAT’S STARTED TO ROLL OUT GLOBALLY WITH ONE TO OPEN AT THE SHOPPES AT MARINA BAY SANDS IN SINGAPORE WITHIN THE SECOND QUARTER OF THIS YEAR. TELL US MORE ABOUT IT.

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