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Female Singapore|October 2021
Bringing new order to Fendi this season is not just debuting womenswear artistic director Kim Jones and his collection of sizzlingly sensual wardrobe staples, but also Delfina Delettrez Fendi – daughter of long-time brand matriarch Silvia Venturini Fendi as its creative director of jewellery. Gordon Ng speaks to the fashion scion on joining – and getting a new generation hooked onto – the family business.
Gordon Ng

IT’S SAFE TO ASSUME THAT YOU’VE ALWAYS HAD THE OPTION TO WORK AT FENDI. OF ALL TIME, WHY DID YOU TAKE ON THIS ROLE OF THE BRAND’S CREATIVE DIRECTOR OF JEWELLERY NOW?

“I’ve collaborated with Fendi in the past on small collections (the fur-trimmed jewellery for the brand’s S/S ’14 collection that reflect her signature whimsy, for example), and that approach has permitted me to focus on my own brand. I’m proud to have built a name in the jewellery world and be recognised not only for my last name, but also my talent. However when you’re ‘the daughter of’, you have to win over prejudices and demonstrate your talent twice... I felt that now was the perfect time to dedicate myself fully to Fendi. It happened very naturally during an informal chat with Kim and I immediately said yes. With him there’s a lot of dialogue – he loves storytelling and is very Italian like this. We talk and imagine this new Fendi woman together: what she wants and wears; how she thinks. It’s extremely exciting to see this woman taking shape.”

HOW DO THE DYNAMICS BETWEEN YOU, YOUR MOTHER AND KIM WORK?

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