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Female Singapore|September 2021
A new era for the 96-year-old roman luxury house of Fendi is here: the debut ready-to-wear collection from its new head of womenswear Kim Jones. Gordon Ng reports on how the designer known for his forward-thinking ways is remaking history

Kim Jones makes a commanding statement with his ready-to-wear debut as Fendi’s artistic director of womenswear with a brand new clutch-style handbag dubbed Fendi First, distinguished by an oversized clasp in the shape of the letter “F”.

The London-born designer Kim Jones is well loved for many things – among them being a leading name in directional menswear and a power broker of high fashion-streetwear collaborations. Now, this celebrated trailblazer (legitimately a title he was crowned with at the British Fashion Council’s Fashion Awards two years ago) is breaking new ground by venturing into women’s clothing at Fendi.

There are a host of beautiful creations in his first ready-to-wear collection as the brand’s artistic director for womenswear. Languorous draped silks that breezily embody Roman classicism, and perfectly cut outerwear and shirting that demonstrate his chops as a maestro of menswear tropes, for example. That he can design great fashion is obvious.

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