The Cost Of Gendered Beauty
Elle India|October 2021
With inputs from experts, Ainee Nizami Ahmedi seeks to place the fine print under a magnifying glass and understand the impact of unfair pricing tactics on half the population

The next time you find yourself shopping in the Beauty section of a store, do a little sleuthing. Head to the men’s instead, and compare a few prices. That difference right there is what constitutes the pink tax. Not to be confused with actual tax terminology, the pink tax is simply the price you pay for buying a product from the women’s section. For example, you would have to shell out an additional ₹50 for a women’s razor (pastel-colored in all likelihood) or about ₹70 more for a deodorant from the women’s section, compared to the same one from the men’s section. A women’s perfume would cost about ₹1500 more and a fairness cream for women would be about 10 per cent dearer compared to the men’s product. The same goes for moisturizers, lip balms, shower gels… you get the drift!

Continue reading your story on the app

Continue reading your story in the magazine

MORE STORIES FROM ELLE INDIAView All

What Fashion On An Intergalactic Trip Might Look Like

Louis Vuitton’s futuristic Cruise 2022 outing offers a taste of what fashion on an intergalactic trip might look like. Vinita Makhija accompanies us

3 mins read
Elle India
December 2021

Discover Bvlgari's Spring 2022 Collection

For BVLGARI’s Spring 2022 collection, it looked to the evergreen fountain of inspiration that the Eternal City offers. Aditi Rao brings us up to speed

3 mins read
Elle India
December 2021

The Veritable Mrs Versace

The iconic Donatella Versace, on her fashion memories, inspiration and evolution

8 mins read
Elle India
December 2021

'I Feel Proud Of The Things That I Said “No” To': Charlize Theron

Movie star. Producer. Founder of her own charity. The face of Breitling’s new Chronomat campaign. The villain dean in the upcoming Netflix film, ‘The School for Good and Evil’. As Charlize Theron savors her motherhood, she breaks barriers on and off screen, aiming to change mentalities. Zoom conversation against the clock

10 mins read
Elle India
December 2021

FASHION FORWARD

2021 marked iconic fashion designer Alberta Ferretti’s 40 successful years in the business. In an exclusive chat with ELLE India, she shares her life’s five milestones that have been instrumental in shaping her professional journey

3 mins read
Elle India
December 2021

GIRLS' NIGHT OUT

Virginie Viard artfully clashes ski holiday chic with Parisian cool at CHANEL’s Fall-Winter 2021/22 show, observes Manish Mishra

3 mins read
Elle India
December 2021

A BAG FULL OF ART & DESIGN

An ode to uniqueness, the Lady Dior Art Project’s current edition gifts us the works of artists Antonin Hako and Lina Iris Viktor, reports Anand Holla

3 mins read
Elle India
December 2021

TALES OF A LEGEND

This year marks the 40th anniversary of Carolina Herrera, which launched with full gusto and glamour all the way back in 1981. ELLE India revisits its key milestones that have made the brand iconic

3 mins read
Elle India
December 2021

DONNING YET ANOTHER HAT

An iconic television actor to a successful politician and now an author, Smriti Zubin Irani is full of surprises. Kamna Malik in an exclusive, unfiltered chat with her

7 mins read
Elle India
December 2021

BEAUTIFUL, inside OUT

A busy Miranda Kerr—the model runs a global biz and raises three kids—who’s recently brought her passion project to India, leaves Divya Gursahani impressed

5 mins read
Elle India
December 2021
RELATED STORIES

Eyebrow Trends In 2022

Celebrity Makeup and Hair Artist, Christina Flach, is the creator and CEO of Pretty Girl Makeup. She is also a, health enthusiast, Sepsis awareness advocate and grief expert.

5 mins read
Women Fitness
January 2022

Yes, Beauty Sleep is a real thing.

Let’s face it: Breakouts, a dull complexion and looking like an exhausted raccoon is basically the stuff of nightmares.

4 mins read
Girls' Life magazine
December/January 2022

Makeup Fixes For Women Over 50

Fifty may be the new thirty, but that doesn’t mean your makeup routine shouldn’t evolve over the course of the years.

6 mins read
Women Fitness
July 2021

Belinda Carlisle on the Best (and Worst) of The Go-Go's

IN 1982, the Go-Go’s became the first and only (yes, still) all-women band who wrote their own songs and played their own instruments to have a No. 1 album on the Billboard charts with 1981’s Beauty and the Beat.

4 mins read
New York magazine
March 29 - April 11, 2021

Live Your Best Brow Life

Thanks to 2020, you've mastered the at-home mani and can trim your bangs with your eyes closed (well, almost). Next up? Maintaining your brows…without a drop of wax, spool of thread or a spare set of hands.

3 mins read
Girls' Life magazine
April/May 2021

Confessions of an accidental beauty queen

In the middle of a stressful senior year, Aneesa Sheikh, 18, signed up for a state beauty pageant on a whim…and won. Now, as she competes this month for the Miss Teen USA national title, she reflects on how an unlikely experience uncovered her most authentic self.

8 mins read
Girls' Life magazine
December / January 2021

All Made Up…even when there's no place to go

Many girls packed away their blush during quarantine –some for good. But for Vanessa Tropona, her happy place is still her beauty bag.

4 mins read
Girls' Life magazine
August/September 2020

9 Tricks To Improve Your Life

9 tricks to improve your life*

2 mins read
Reader's Digest US
March 2020

Miss Black USA Has A Message For Young Girls

TeKema Balentine has a message for young girls

3 mins read
Bronze Magazine
December 2019

Bird-Approved Berries

Grow these plants to serve a menu of tasty treats.

3 mins read
Birds & Blooms
December 2019/January 2020