SCENTIMENTAL VALUE
Elle India|December 2020
Dora Baghriche, the nose behind Chopard’s Happy Bigaradia, wants to evoke your happiest memories with just a spritz
DRISHTI KAPADIA
Just like a good hair day, the right fragrance can make you feel like a million bucks, according to Dora Baghriche who created Chopard’s feelgood juice Happy Bigaradia. “It echoes the brand’s philosophy that real luxury includes high-quality formulas as well as joy and solidarity,” explains the perfumer who is also known for creating Glossier You and Kenzo Flower.

This citrus-inspired scent is as refreshing as drinking cool orange juice on a hot day–it’s crisp, tangy and a little sweet thanks to the heart notes of jasmine sambac and honey that are paired with patchouli at the base. But Moroccan orange blossom gets absolute priority status in Baghriche’s bouquet. “By using this essence, we are supporting women-led businesses in that region,” she adds.

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