The lines between real and virtual have blurred with NFTs and digital fashion, and we're reimagining a future with endless possibilities for fashion. Simultaneously, an awareness of sustainable practices has pushed us toward thrifting and mindful consumption. But how do we compare them? Let us count the ways.
On the face of it, NFTs and sustainable fashion seem as different as chalk and cheese. And yet there are surprising similarities. Giving clothes a second chance at life and creating them in a whole new dimension, are both contrarian, futuristic approaches. In these two futures, fashion's landscape continues to serve as a means of escapism and expression but is less susceptible to fleeting trends and 'throw-away' consumerism. Industry pioneer Manish Malhotra believes that NFTs will cement their place as a cultural mainstay, with the potential to integrate Indian history with their inherent futuristic nature. "I believe that modern innovations stem from the story of heritage textiles and craft. Our origins are so strong that modernising the Indian handloom does not necessarily mean propelling it to conform to modern times. But instead, merging the traditions, the innovation, and the impact of the handcrafted creation with the identity of today's globalised generation," Malhotra believes.
This story is from the February 2023 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber ? Sign In
This story is from the February 2023 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
Already a subscriber? Sign In
Indu Antony And The Gentle Art Of Feminism
In an unfiltered conversation with Akshaya Pillai, the multidisciplinary artist lays out a manifesto for a creative life
Taapsee Pannu: A True Original
The actor in conversation with Ainee Nizami Ahmedi on the roles that shape her on & off screen
Canvas Chronicles
The rise of art-cations is elevating conventional vacations into a therapeutic medium of catharsis and transformation for the soul, finds Hasina Jeelani
A FEAST For The EYES
What goes into making a dish that looks like a masterpiece? Notable chefs take Isha Mayer through the art of plating
Yala's Hidden Gem
Zoha Castelino visits the Hilton Yala Resort, where elegance meets nature
The New Wave
Barry Rodgers on the artists to have on your radar, as recommended by gallerists
Tracing Tattoo Trails
Sakshi Rawte on the developing relationship between crossing continents and lines of ink
Sculpted In Time
2022 Venice Biennale's youngest artist, Niyamat Mehta, takes Geetika Sachdev through her art journey
Crafting His Narrative
Yuvraj Menda in conversation with Ipsita Kaul on his much-talked-about debut and his enduring love for Home Alone
Can't Stop Blushin'
This cult-favourite product has taken over our beauty shelves, and we're not complaining, reports Urmi Dande