PRETTY WOMEN
Elle India|April 2021
Chopard’s newest collaboration is born out of an old friendship. Its doyenne, Caroline Scheufele, talks to Sonali Shah about her personal bond with Julia Roberts, and her love for cinema

Caroline Scheufele is passionate about cinema, philanthrophy and creativity, and these often intersect to produce wonderful outcomes. Consider Chopard’s partnership with the Elton John AIDS Foundation and the Cannes International Film Festival, or the dazzling Animal World Collection of haute jewellery as evidence! In 1993, a revolutionary concept of introducing steel and diamonds for women’s timepieces was launched by Caroline, Chopard’s Co-president and Artistic Director. The resultant Happy Sports watch is a technical feat, with five diamonds whirling, nay dancing, around the piece in an everchanging choreography. For the newest edition of this iconic timepiece, Caroline has invited Julia Roberts to be the face of the Happy Diamonds campaign. Ahead of the launch, here’s Caroline in an exclusive interview with ELLE India:

ELLE: Cinema is a shared passion between Julia Roberts and yourself. Tell us about your friendship with her, and how the idea of her being the perfect fit for the Happy Diamonds campaign strike you?

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