Do It For The Girls
Elle India|December 2019
By helping women find the right lingerie, Amelia Bandlish is also giving them a shot of body confidence
Mamta Mody
Do It For The Girls

Every time Amanda Bandlish’s mother made a trip from their home in UK to India, she would fill her suitcase with over 20 bras. For some reason all their relatives had requested for the same bra size too, 36B. After being sent on several befuddling trips to Marks & Spencer by her mother, Bandlish had her bingo moment 15 years ago. “I knew what I had to do,” says Bandlish who was soon moving to India with her family. “Back then there was very little information or access on the right lingerie fit and I was going to help women find it.” Coupled with her background in merchandising, Bandlish is an expert bra fitter who also helps women find their perfect size match from her exhaustive catalogue of international brands.

This story is from the December 2019 edition of Elle India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

This story is from the December 2019 edition of Elle India.

Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.

MORE STORIES FROM ELLE INDIAView All
Indu Antony And The Gentle Art Of Feminism
Elle India

Indu Antony And The Gentle Art Of Feminism

In an unfiltered conversation with Akshaya Pillai, the multidisciplinary artist lays out a manifesto for a creative life

time-read
5 mins  |
February 2024
Taapsee Pannu: A True Original
Elle India

Taapsee Pannu: A True Original

The actor in conversation with Ainee Nizami Ahmedi on the roles that shape her on & off screen

time-read
4 mins  |
February 2024
Canvas Chronicles
Elle India

Canvas Chronicles

The rise of art-cations is elevating conventional vacations into a therapeutic medium of catharsis and transformation for the soul, finds Hasina Jeelani

time-read
3 mins  |
February 2024
A FEAST For The EYES
Elle India

A FEAST For The EYES

What goes into making a dish that looks like a masterpiece? Notable chefs take Isha Mayer through the art of plating

time-read
4 mins  |
February 2024
Yala's Hidden Gem
Elle India

Yala's Hidden Gem

Zoha Castelino visits the Hilton Yala Resort, where elegance meets nature

time-read
3 mins  |
February 2024
The New Wave
Elle India

The New Wave

Barry Rodgers on the artists to have on your radar, as recommended by gallerists

time-read
4 mins  |
February 2024
Tracing Tattoo Trails
Elle India

Tracing Tattoo Trails

Sakshi Rawte on the developing relationship between crossing continents and lines of ink

time-read
3 mins  |
February 2024
Sculpted In Time
Elle India

Sculpted In Time

2022 Venice Biennale's youngest artist, Niyamat Mehta, takes Geetika Sachdev through her art journey

time-read
3 mins  |
February 2024
Crafting His Narrative
Elle India

Crafting His Narrative

Yuvraj Menda in conversation with Ipsita Kaul on his much-talked-about debut and his enduring love for Home Alone

time-read
2 mins  |
February 2024
Can't Stop Blushin'
Elle India

Can't Stop Blushin'

This cult-favourite product has taken over our beauty shelves, and we're not complaining, reports Urmi Dande

time-read
1 min  |
February 2024