How do you redefine a company synonymous with its larger-than-life founder? Jonathan Saunders is steering Diane von Furstenberg into the future with bold prints, gorgeous colour and a bit of straight-outta-London grit.
There’s almond milk and normal milk—do you want sugar?” asks Scottish designer Jonathan Saunders, as he bustles about the light-drenched open kitchen of his dreamy new three-storey, ivy-covered, Greek revival slice of prime West Village real estate in New York City. (“My wedge of cheese,” Saunders calls the triangular building, which itself has an impressive fashion pedigree: it once belonged to Annie Leibovitz, and now to David Lauren and his wife Lauren Bush Lauren.) “Banana bread—look at me!” the designer adds in a gravelly Glaswegian lilt—voted by Americans in a recent poll as the sexiest of British accents, and with good reason. Saunders, who not so long ago was living and working in gentrifying-but still-edgy east London, seems acutely aware of the almost too-Instagram-perfect nature of the moment. Staring in amazement through six oversized south- and west-facing windows at his new neighbourhood’s impressive sidewalk landscaping, he admits, “It still doesn’t feel quite like real life here.”
This story is from the September 2017 edition of Elle India.
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This story is from the September 2017 edition of Elle India.
Start your 7-day Magzter GOLD free trial to access thousands of curated premium stories, and 8,500+ magazines and newspapers.
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